Chapter 3

What suddenly works

What used to be an afternoon is now a coffee break.

• An image or a piece of HTML in — five to ten minutes later the page stands.
• Good for a landing page, a small project, a first draft.
• Very good for grind work across hundreds of posts.
• The repeatable half of our work is becoming cheap.
• And it was rarely the half we enjoyed.

"It stands" is not the same as "it is finished".