Chapter 10
The wrong funeral
Somebody has died, yes. But the whole industry is standing at the wrong grave.
- Creating content and managing content are two entirely different things.
- Who may change it? Who approved it? Which version is the real one?
- Where is it used — and in how many languages?
- And who is answerable for what the AI published?
- The cheaper creating gets, the more managing matters. Not less.
The photocopier did not abolish the filing room. It made one necessary.